This “Onion Talks” parody by The Onion is funny, as long as your not paying a company without an original thought. What is your strategy? Who do you trust to do some real thinking about it?
Whether you work for yourself or someone else, you need a personal brand separate from your work. Analogy: In the inbound marketing world, establishing a following on various channels (email, rss, twitter, facebook, LinkedIn, Pinterest, Instagram, Google+ and more) makes you less dependent on the algorithm whims of Google. Don’t allow your personal brand to […]
Is your company’s content marketing strategy prepared to take advantage of Real-Time events? A great example is Oreo’s “Dunk in the Dark” response to the Superbowl blackout. Oreo Cookie ✔ @Oreo Power out? No problem. pic.twitter.com/dnQ7pOgC Was it luck? Maybe a little. But only because they were prepared for it. Oreo’s agency, 360i, assembled key players together in […]
I thoroughly enjoyed HubSpot guru Dan Zarella’s presentation about the science of Twitter. While there are many opinions regarding Twitter, it was refreshing to hear the data speak. And if you know Dan, it spoke very fast! Here are my tweets from the presentation – for more tweets, check out #twittersci and Dan’s blog The Social Media […]
Remember when the Internet was new and referred to as “The World Wide Web?” You saw the “AOL Keyword” hovering in the corner of most TV ads, and brochure sites were popping up left and right. As marketers quickly recognized the limitless marketing power of this amazing new channel, specialty marketing disciplines grew and buzz words […]
Too good not to share! Have you had this conversation lately? Thanks to Scott Stratten from UNmarketing for making this!
In 2006, not many marketers realized the impact that this silly thing called “twitter” would have on our e-strategies. Here’s a great video clip of how Biz Stone got the word out in the early days. Did you know it was originally spelled Twttr? A sense of humor is critical in marketing, isn’t it! (Credit […]
As a hands-on business owner, there are many tasks clamoring for your attention daily. A smart business owner knows their strengths and will outsource the other areas as appropriate. But what about Social Media? Do you know enough about it to decide if is right for your business? Should you pay someone else to become […]
I came across this article via a twitter friend, and just had to share it! It colorfully points out the ways you can offend others using Facebook. The point of the story is all things in moderation. It’s ok to do some of the things pointed out some times, but mix it up a bit. […]
Whether you have an existing business you’d like to promote online, or are starting an online-only venture, it is very easy to get caught up in the minutia of technical tools, “expert” opinions and general online jargon that can pull you away from the simple big picture of online marketing.